PTTS Knowledge Base
Carefully Curated Trend Reports and more.
creative
ARTLIST's Trend Report 2025
The "Artlist Trend Report 2025" emphasizes the creator economy's growth and the increasing role of human-centered creativity alongside AI. It highlights trends like emotional storytelling, collective influencer marketing, and cross-generational content as key drivers of innovation and connection in the creative industries.
advertising
SPOTIFY's Culture Next Report
The "Spotify Culture Next" report highlights Gen Z's deep connection to music and podcasts as tools for self-expression, fostering relationships, and creating personal soundtracks for life's pivotal moments. It emphasizes Gen Z's preference for personalized, immersive experiences and their power to shape mainstream cultural trends through streaming behaviors.
social
OKCOOL's Gatekeeping Information is SO Boomer Coded
The "Gatekeeping Information is SO Boomer Coded" report critiques traditional information-sharing practices, emphasizing the need for accessible, community-driven knowledge. It highlights younger generations' preference for open, creative platforms like TikTok to democratize learning and foster collaborative innovation.
content
YOUTUBE's How We Watch
The "YouTube: Why We Watch 2.0" report explores how viewers define high-quality content, emphasizing the importance of emotional engagement, relatability, and technical excellence. It highlights the shifting media landscape, with creators driving cultural trends and viewers prioritizing meaningful connections over traditional production values.
insurance
AXA's Future Risks Report 2024
The "AXA Future Risks Report 2024" highlights top risks like climate change, geopolitical instability, and cybersecurity, emphasizing the growing complexity of interconnected global threats. It underscores the role of insurers and public authorities in mitigating risks and addressing challenges like misinformation and demographic shifts.
culture
BACARDI's Cocktail Trends Report 2025
The "Bacardi Cocktail Trends Report 2025" explores emerging trends in the spirits and cocktail industry, emphasizing premiumization, sustainability, and multi-sensory experiences. It highlights evolving consumer preferences, with a focus on mindful consumption, culinary creativity, and the integration of technology to create immersive and personalized drink experiences.
fashion/e-com
THE BUSINESS OF FASHION's How to Build a Perfect e-comm Store
The "BoF Case Study: How to Create the Perfect E-Commerce Site" outlines strategies for balancing brand storytelling with seamless, intuitive online shopping experiences. It emphasizes optimizing product pages, personalizing user journeys, and integrating engaging visuals to enhance sales while preserving the brand's identity.
fashion
THE BUSINESS OF FASHION's The State Of Fashion
The "BoF & McKinsey State of Fashion 2025" report highlights the fashion industry's challenges and opportunities amidst economic uncertainty, shifting consumer behaviors, and evolving global trade dynamics. It emphasizes growth potential in Asian markets like India and Japan, the rise of value-driven segments, and sustainability's increasing role in reshaping supply chains.
ai
GEMINI's Prompts Guide
The "Gemini Prompt Guide for Creatives and Strategists" offers insights into maximizing Gemini's AI capabilities for strategy and creative workflows. It emphasizes crafting precise prompts for tasks like ideation, market research, and audience analysis, while encouraging experimentation and integration into daily routines for enhanced productivity and innovation.
general
MINTEL's 2025 Global Consumer Trands
The "Mintel 2025 Global Consumer Trends" report identifies three key areas shaping consumer behavior: evolving home dynamics, reimagined community connections, and the transition of global traditions. It emphasizes themes like personalization, hybrid living, and sustainability while urging brands to address shifts in demographics, technology, and environmental challenges.
content
MR BEAST's How to Succeed in Mr. Beast Production
The "MrBeast: How to Succeed" guide provides insights into creating viral YouTube content and building a high-performing production team. It emphasizes key metrics like CTR, AVD, and AVP, prioritizes creativity and efficiency, and stresses accountability, teamwork, and continuous learning to innovate and meet the evolving standards of digital entertainment.
influence
WE ARE SOCIAL's Next Gen Influence
The "We Are Social: Next Gen Influence" report explores evolving trends in the creator economy, highlighting the shift towards authenticity, reinvention, and impactful actions over performative values. It emphasizes the growing complexity of brand-creator collaborations, urging brands to align with relatable, creative, and culturally savvy influencers to thrive in a dynamic social media landscape.
culture
YOUTUBE's Trends Fandom Report
The "YouTube Trends Fandom Report 2024" explores the evolving role of fans as creators, driving cultural relevance and community through user-generated content. It highlights fandom's power to amplify original content, foster niche communities, and shape emerging popular culture, urging creators and brands to embrace fan collaboration for deeper engagement.